A greater number of people these days are opening their eyes to the benefits of starting the day with a hearty breakfast. Even though people simply don’t have time to take a lunch hour—let alone plan a full dinner—more and more, they’re making room for the most important meal of the day.

As people are making breakfast part of their day again, they’re looking for new and flavorful options. You can make it easier than ever to spice up breakfast items with savory Sargento sauces. Create your own now, click here.

•	According to The NPD Group, fast-food breakfast sales have shown a double digit increase over the past five years.
•	Numerous restaurant chains are following the successful example of McDonald’s and introducing breakfast sandwiches and burritos to capitalize on the breakfast trend—including Burger King, Panera Bread and Wendy’s.
•	Some of the latest trends in breakfast are: “Downsizing” portions, making them more manageable and perceived as better for you “Bowling,” where eggs, hash browns, sausage, cheese and sauces are combined into a breakfast bowl “Wrapping” breakfast items into burrito form, filling them with any number of ingredients and sauces.
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A good breakfast gets you going in the morning and can carry you through the afternoon. And healthy, flavorful breakfast options are more popular than ever, especially when you take into account America’s continuing battle with obesity and lawmakers increasingly pushing for nutritional information to be placed on restaurant menus.

•	Many people believe that skipping a meal will help increase their rate of weight loss. That’s not true…especially when it comes to breakfast. A recent study of more than 16,000 adults has shown that breakfast eaters were leaner than breakfast skippers.
•	People who eat a healthy breakfast are more likely to consume more vitamins and minerals, have better concentration throughout the morning, and have lower cholesterol.
•	77 percent of restaurant users say they would like to see more healthy items on the menu. Source: Mintel, Healthy Dining Trends—U.S., May 2009
•	Fruit smoothies for breakfast, with their combination of fruit and yogurt, align perfectly with the consumers’ idea of eating better. In fact, 30 percent of smoothie drinkers say that smoothies are good for them. Source: Mintel, Smoothies—U.S., March 2008
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Consumers are looking for a breakfast that gives them a boost—and not just in energy. They want a breakfast that’s tasty and flavorful. That’s where Sargento sauces come in.

•	Adding an ethnic spin to a healthy, low-calorie breakfast (for example, a breakfast burrito with a spicy Cajun sauce) helps boost interest. After all, people want to eat healthy AND enjoy their breakfast.
•	Healthier alternatives, such as all-natural smoothies made with yogurt or soy, are a great way to get a morning boost while still eating well. (Sargento Portionables make smoothie creation easy. Build your own in the Idea Center. click here)
•	New products are the key to sustaining breakfast momentum—and offering a variety of flavor options through different sauces is an easy way to maintain customer interest.
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Our line of sauces and purees work across the menu, but especially well with breakfast. From classic hollandaise and béarnaise to Cajun and curries, Sargento sauces can help spice up any offering. They’ll help make a breakfast burrito unforgettable, a scrambled-egg-and-sausage bowl pack a little more kick, or give that IQF meal signature flair. If you’re looking for an easy way to add flavorful and healthier offerings to your line, our blended drinks and purees can open up your menu to even more customers. Add a little fruit puree to oatmeal or try our fruit, yogurt or soy smoothies, and your customers will start their day with a boost of flavor and energy. Contact your Sargento Food Ingredient representative to find out more about our full range of sauces, purees and smoothies that can be tailored to your application at 1-800-SARGENTO or click here to build your own in the Sargento Idea Center.

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