TrendsBaby boomers desire bold flavors

• Total 78 million – born between 1946 and 1964
• Beginning in 2011, it’s estimated that one Boomer will be turning 65 every 8 seconds.
• Boomers redefine each age milestone – certainly they will do the same again
• Empty nesters have disposable income and an appetite for convenient dining options
• Aging dulls the taste buds – at age 30, one has 245 taste buds, by age 80, only 64 remain
• Loss in flavor sensitivity has boomer consumers longing for foods with more flavor intensity
• Aging baby boomers are more active and healthier than previous generations
• Their desire to stay young has them eating more healthfully

• Flavorful cheese is a perfect food for aging boomers. It’s naturally high in calcium, trans fat free and highly satiating – all basic necessities for an aging population with health on its mind
• Most importantly, cheese, in its seemingly endless varieties, tastes good
• Paired with lean, low fat meats like chicken and pork, cheese adds valuable protein and flavor enhancement along with eye appeal

• Boomers are embracing bolder flavors with both arms. Travel and culinary media have primed this adventurous age group
• Cuisines with robust profiles are catching on not only boomers, but the rest of the country too
• Mexican and Indian are America’s fastest growing cuisines
• Bold, spicy, flavor-filled items inspired by ethnic cuisines dot U.S. menus
• “Hot” spices – black, white and red peppers and mustard seed – today account for 41 percent of the American spice market
• Increased interest in highly seasoned ethnic foods, spurred growth in marinated and smoked meats, as well as specialty cheeses with bolder flavor profiles

Sargento can help you meet the needs of aging boomers with its extensive line of cheese products – both aged and specialty-blends. Along with our broad line of mainline cheeses, we offer Artisan Blends™. As an example, the Authentic Mexican variety of this line combines the exuberant flavors of El Regalo™ Anejo Enchilado and Manchego cheeses with the smooth creaminess of our own Queso Quesadilla, Asadero and Queso Gallego cheeses. Tempt even the most sluggish taste buds by adding Sargento’s flavor-filled cheeses into your next application.

Contact your Sargento Food Ingredients representative for more info on these and all of our cheese products at 1-800-893-7411 or create your own at the Sargento Idea Center.